Lasting Impressions: Fleet Refine Vehicle Graphics

fleet refine vehicle graphics
Vehicle Wraps

Lasting Impressions: Fleet Refine Vehicle Graphics

For fleet owners, branding can be an expensive and time-consuming task. Today we’re going to introduce you to a new way to get the best ROI. That is to let your fleet refine vehicle graphics.

Fleet branding is effective even when your truck or van is parked. With your company gaining exposure 24 hours a day, seven days a week.


Fleet Refine Vehicle Graphics – Mobile Billboard

Vehicle wraps and graphics transform your fleet of service vehicles into marketing tools. By putting well-designed vinyl graphics on wheels, you are promoting your business when driving on the road after receiving service calls.
More and more fleet owners are recognizing the value of using assets as rent-free, mobile billboards.

CPM (Cost per Thousand Impressions) of Vehicle Graphics

A recent 3M study showed that an average wrapped truck receives six million views per year. And at only $0.48 per 1000 impressions, which has the lowest cost compared with other major advertising mediums.

3M media CPM compare

In the past, vehicle graphics may be considered to be affordable only by rich people or large companies. Along with the rapid development of material, printing equipment, and related software, vehicle wraps and graphics have become a cost-effective option for small and cost-conscious businesses.

Fleet graphics for advertising is an up-front investment. The benefits are accrued over the time the vehicle is on the road – typically a period of five to seven years.
The average cost of ACME-made vehicle graphics is between $5 to $15 per square foot, based on the raw material.

When it comes to vehicle wrap and graphics, we suggest you do some research before purchasing. Select a professional graphics company like ACME to do the job. Most of the time such companies won’t be with the cheapest prices but can save a lot of future troubles for you.


How to Determine ROI

Generally speaking, ROI can be difficult to measure. However, as per cites surveys conducted by the ATA and Robinson Yesawich & Pepperdine Inc., 97% of individuals surveyed noticed the advertising on fleet vehicles and 98% felt the ad portrayed a positive image of the advertiser. On top of that, 29% of those surveyed said they would base a buying decision on those impressions.

There are many ways to count the impressions. But it’s hard to tie a sale to a specific impression. However, there are strategies fleets can employ to track leads and help determine ROI. Such as setting up a specific phone number or website that is only seen on the vehicles. So that you will know your clients are attracted by the vehicle graphics advertising when they call the specific number.


Refine Your Fleet with Vehicle Graphics

Whether fleets decide to apply door decals, vinyl coverings, or full/partial wraps, we can get you covered! ACME specialized in custom graphic solutions. Short-term graphics options for seasonal or promotional messaging are available. Long-term durable fleet graphics are also available. Besides, they can protect the original car paint and be removed without damaging your car.


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